Soylent shakes up its executive team, naming Demir Vangelov as its new CEO – TechCrunch


Soylent, the after large-traveling Los Angeles-centered meal substitute startup that has elevated $72.4 million in financing from investors like Google Ventures, Lerer Hippeau and Andreessen Horowitz, has shaken up its government staff.

This 7 days, the business introduced in a web site post that the company’s chief money officer, Demir Vangelov, would be having around the major place at the corporation and existing main government Bryan Crowley would be stepping down.

“We would like to thank Bryan Crowley for his huge contributions to the business,” wrote Soylent chairman and founder Rob Rhinehart, in a assertion.

Vangelov, who’s getting around from Crowley, earlier served as an govt at the milk substitute company Califia Foods and at Oberto Foods, so he knows shopper packaged makes.

Crowley arrived to the company with grand ambitions to revitalize the Soylent brand and merchandise line. The business experienced released a line of snack bars to enhance its line of powders and beverages, whilst updating its drink line with a nootropic beverage that contains caffeine and dietary supplements supposedly created to boost cognitive functionality in addition to delivering a food alternative.

Soylent also set up extravagant digs in Los Angeles’ arts district and set up a Foodstuff Innovation Lab, which only a calendar year back awarded $25,000 to a several food startups performing there.

Now, only a yr afterwards, the Food Innovation Lab is shuttered and Soylent has moved to a scaled-down business office room. The business declined to remark on the information or its new approach.

In some ways, Soylent could put up with from being a progenitor of an investment decision thesis which has handed it by. When the organization launched in 2013, it was a relatively novel strategy to begin a new food model, as Rhinehart notes in the blog article asserting the govt improve:

Soylent began as a motion. In 2013, there was scarcely any innovation or notice to one of the world’s most critical item sectors: our food stuff. Currently, innovative food businesses are doing history-breaking IPOs, new vendors are raising substantial progress rounds, and foods, agriculture, and ingredient systems are some of the most disruptive startups in the ecosystem. But we continue to have a large amount of get the job done to do to fulfill Soylent’s mission of diet for all.

Nowadays we are building some alterations at the business. We are renewing our determination to becoming clear, authentic and science-pushed, all when placing the shopper 1st. To do this we are heading to re-emphasis on our core goods. We will be increasing our latest product or service line as well as bringing some really progressive ideas off the shelf and into the market place, and we will be strengthening our charges by focusing on quality above amount when it will come to distribution and internet marketing.



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